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The first step is getting noticed.

What did you expect running a successful business to look like? 

Maybe you thought it'd be a little bit like "Field Of Dreams"—if you build it, they will cooooommmme. So you built it. But then ... no one came. At least, not at first.

So you hustled and fought and clawed your way to success by telling anyone who would listen about your business. You got noticed.

But now you've got a problem. Maybe even a BIG problem. See, the scrappy marketing tactics you used to get noticed and build your initial base of clients and customers isn't working like it used to. While your existing customers love you and send you more business, the approach is wildly unpredictable. And it doesn't scale.

One month, word-of-mouth referrals are up.
The next month they're down.
You never really know.
You've hit a wall.

Top it off with a marketing budget spent on the latest flashy set of tactics and — yeah — you've got a problem.

You know your business is better than the competition. You know you've got something great. But it probably feels like no amount of marketing "best practices" helps you rise above the crowd and get noticed.

So the cycle continues...

The second is getting business.

But what if there was a way to break the "attention cycle"?

What if there was a predictable and proven way to become unignorable and consistently out-market your competition...every time?

Imagine never having to wonder where your next lead was coming from? Imagine referrals being the icing on your lead generation cake, not the main dish. Imagine being unignorable in your market—commanding the attention and recognition your amazing business deserves.

What would that feel like?

It's possible. More possible than you'd imagine. And it doesn't take spending more money on Facebook ads or tarnishing your reputation with spammy marketing tactics. It happens when you predictably win the marketing battle for attention—every time.

3 Steps to Marketing Success

Step 1

Differentiate
Get noticed.

Step 2

Attract
Provide an opportunity.

Step 3

Direct
Make a reasonable ask.
the GET DIFFERENT ACCELERATOR

the unignorable marketing SYSTEM that helps you get noticed, connect with customers + grow your business.

Who is THE Get Different ACCELERATOR for?

  • Entrepreneurs
  • Business Owners
  • Business Leaders
  • Marketing Staff
  • Managers
  • Intra-preneurs 
  • Info Marketers
  • Marketing Consultants
  • Influencers

And, of course, small business shareholders. (You know who you are!)

MEET THE FOUNDERS OF

THE DIFFERENT COMPANY

Marketing happens in milliseconds.

The most successful entrepreneurs don't always have the best business — but they do know how to win the battle for attention. And to the victor go the spoils.

The Different Company is based on the belief that marketing happens in milliseconds. Every business owner has a moral responsibility to capture attention and get noticed.

Founded by Justin Wise and Mike Michalowicz, marketing and attention expert + best-selling business author, the Different Company team understands how frustrated you are by trying to get the attention your business deserves. We're here to show you how to get get noticed, connect with customers, and grow your business...by being different.
A Little Love for Mike’s Books
“If there will ever be a patron saint for entrepreneurs, Mike Michalowicz is surely the top contender for the position.”
SIMON SINEK
Author of Start with Why
©2021 The Different Company